Excellus BlueCross BlueShield Supports Expansion of Senior Wellness Programming at Bath YMCA

Excellus BlueCross BlueShield is proud to support the Tri-County YMCA of New York's efforts to expand senior wellness programming at the Bath YMCA, helping older adults in rural Steuben County stay active, connected, and independent.

The initiative will provide accessible, low-impact fitness opportunities tailored specifically to adults aged 65 and older, including Chair Yoga, Active Life, Tai Chi, and balance and mobility classes. Funding will support instructor certifications and training, program supplies, and the purchase of specialized exercise equipment designed to meet the needs of older adults.

The program is expected to directly benefit approximately 150 seniors throughout Steuben County by helping improve strength, mobility, and balance while fostering meaningful social connections.

"Good health is about more than medical care. It's about having opportunities to stay active, maintain independence, and feel connected to others," said Dr. Nicholas Massa, Vice President, Chief Medical Officer, CNY & Southern Tier, Excellus BCBS. "For seniors living in rural communities, those opportunities can be harder to find. We are proud to support the Tri-County YMCA in creating programs that not only help prevent falls and improve physical health but also foster the social connections that are so important to overall well-being. By investing in programs that help older adults stay active and engaged, we can help them continue living healthy, independent lives close to home."

Falls remain one of the leading causes of injury among older adults, and regular physical activity focused on strength, flexibility, and balance can play an important role in reducing fall risk. The expanded YMCA programming is designed to provide safe, supportive opportunities for seniors to maintain their health and confidence while remaining active within their communities.

In addition to its physical benefits, the initiative addresses social isolation, a growing concern among older adults, particularly in rural areas where access to programs and community resources may be limited. Group-based classes create opportunities for participants to build friendships, strengthen support networks, and improve overall well-being.

“The YMCA is committed to helping older adults lead healthier, more connected lives,” said Natalie Donahue, Chief Operating Officer, Tri-County YMCA of New York. “This support from Excellus BCBS will allow us to expand evidence-based wellness opportunities that improve physical health, reduce the risk of falls, and create a welcoming environment where seniors can build relationships and remain engaged in their community. We are grateful for this partnership and the positive impact it will have on older adults throughout Steuben County.”

Through investments like this, Excellus BCBS continues its commitment to supporting programs that address community health needs and improve quality of life for residents across Upstate New York.

Contact:
Melissa Klinko melissa.klinko@excellus.com