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null American Diabetes Association Announces Excellus BCBS as New Tour de Cure Presenting Sponsor

American Diabetes Association Announces Excellus BCBS as New Tour de Cure Presenting Sponsor

For Immediate Release:  2018-10-04

Contact:  Karen Feigel, Excellus BCBS, (585) 238-4308 / / Kerrie Merz, ADA, (585) 458-3040

Non-profit health insurer Excellus BlueCross BlueShield will be the presenting sponsor of Rochester’s American Diabetes Association Tour de Cure beginning in 2019.

The Rochester event is the largest Tour de Cure in the nation, with participants cycling, walking and running to raise money for diabetes education and research. Last year, the event raised more than $1.1 million locally, through the support of individuals and the business community.

“The Tour de Cure not only raises funds to help change the future of diabetes, but provides people with the opportunity to come together and be physically active, which helps people living with diabetes better manage their disease,” said American Diabetes Association Development Director Kerrie Anne Merz. “Excellus BlueCross BlueShield is a community leader in health and wellness and I cannot think of a better partner to help increase our impact and raise awareness.

“Diabetes is one of the most serious chronic conditions we face as a community and as the area’s largest health insurer,” said Christopher C. Booth, chief executive officer of Excellus BCBS. “Diabetes is a disease that’s increasingly prevalent across the country and right here in Rochester. One out of every 10 adults in upstate NY has diabetes.”

“I have had the pleasure of working with Excellus BlueCross BlueShield as a corporate team and sponsor for several years and witnessed the company’s commitment to our community and to its employees. I cannot wait to see what we will accomplish together,” said Merz.

For more information, sponsorship opportunities, or to register for the 2019 Rochester Tour de Cure presented by Excellus BlueCross BlueShield, June 8, 2019  in Webster, NY visit or call 585.458.3040 ext. 3473.

About American Diabetes Association: The American Diabetes Association is leading the fight to stop diabetes by raising funds for research to prevent, cure, and manage diabetes as well as delivering services and education to patients. Founded in 1940, our mission is to improve the lives of all people affected by diabetes. For more information please call the Rochester American Diabetes Association at (585) 458-3040 or visit .

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Excellus BlueCross BlueShield, an independent licensee of the Blue Cross Blue Shield Association, is a nonprofit health plan with 1.5 million upstate New York members. The company's mission is to help people live healthier and more secure lives through access to high-quality, affordable health care. Its products and services include cost-saving prescription drug discounts, wellness tracking tools and access to telemedicine. With more than 3,500 employees, the company is committed to attracting and retaining a diverse workforce to foster innovation and better serve its members. It also encourages employees to engage in their communities by providing paid volunteer time off as one of many benefits. To learn more, visit